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A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad.  Landing pages generate leads for businesses by enticing interested users to fill out a form or call a business.

You may be wondering about the difference between a website and a landing page. Doesn’t your business website drive leads to your business? Well, yes, but a website has other purposes as well such as providing detailed product information, getting your business found online, and sharing case studies. A good business website is designed around actions you want your visitors to take, and that’s where websites differ from landing pages.

Landing pages have specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool. Your business website accommodates various paths to take, while landing pages accommodate a more specific action. This specificity is the driving force behind landing pages. In this post we’ll go over seven benefits of landing pages for your business. Building a website or a landing page can be tedious and time consuming task, and outsourcing it can result in more cost, miscommunication and time wasted.

Introducing WebSmith.Digital

Websmith.Digital is the easiest and fastest way to build a website or a landing page. It uses hundreds of professionally designed blocks allowing you to start building sites and pages instantly with easy to use drag & drop builder creating unique landing pages and websites. You can build unlimited number of websites and landing pages for any purpose using hundreds of blocks that cover: navigation, headers, descriptions, benefits, text grids, gallerias, media, testimonials, clients, team, prices, charts, actions blog, subscription, contact, separators, modal popups, modal panels, cookie alerts and footers.

Features of Websmith.Digital

Website Builder
Manage website directly from your browser

Drag and Drop
Super easy to use, you can build your sites with few clicks only!

Mobile Optimization
Create a website that looks great on every device.

Hundreds of Web Elements
Professionally designed blocks allowing you to start building sites and pages instantly