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Email marketing is evolving every day. It is no more about how many emails are sent to how many subscribers. The focus has come down to quality, once marketers would rely on batch and blast technique. Although there are many who still like to flood the subscribers’ inboxes on a daily basis, the majority chunk is now working on sending personalized emails. Email segmentation and personalization can be referred as the most viable alternative to batch and blast technique.
It is important for the subscribers to read the emails. If they are not reading, then it is hard to convince them to take the next step. And to make them read, there is a need to send out emails that align with their interests. So, how do we do that? Email segmentation and personalization is the answer.
Personalized email campaigns based on users activities. Undersend make use of your users’ data and their activities to create better app communication. It means that you will onboard, educate, alert, and nurture even more effective. All that paired with great measurement and analytics