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Some programs and websites provide users with a program or service extension that may be downloaded and saved directly to the user’s computer’s desktop. These extensions come in the form of a small, limited user interface known as a widget.
Widgets are frequently helpful and even vital tools for both the providers and users of an application or a website. Widgets can also be made to work on mobile devices like smartphones. Some are designed exclusively for mobile devices, while others act as a site extension for websites that aren’t mobile-friendly.
The purpose of a widget is often simple yet essential. A widget is an additional incentive for a company or brand to attract repeat customers. Widgets, while designed to accomplish a certain job, can also be used as an additional marketing tool for the company or items they represent.
The majority of widgets display as a pop-up window or dialog box and serve as reminders, countdown timers, and notification tools for individuals who utilize them. They are quite convenient because they tend to stay on a user’s desktop or notification center in the form of an unnoticeable icon.
At first look, integrating a widget into a company’s website may appear to be a pain. When the benefits are measured against the potential drawbacks, the company clearly stands to earn more than it would lose by allowing visitors to use a widget. A widget serves as a constant reminder of the company’s existence and services. More importantly, it manages to do so while still being independently useful to its user. Potential customers also tend to praise a business for the virtual convenience it offers them. The more partial a user becomes to a widget, the more he is likely to become and remain a loyal customer.
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