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You can potentially have a superior product, but if nobody claims that it’s great, the product will seem less attractive and reliable to prospective clients than it is. Why is this happening? The reason is quite simple: nowadays people are so familiar with different types of social proof (reviews, testimonials, star ratings, etc) that they take it for the necessary component of the products they consume.
There is another fact about social proof you should know: our purchasing decisions are affected mainly by social proof. This phenomenon is based on the psychological and social principles which say that people imitate others in situations when they are not sure what to do or what to choose. That’s why every single successful company use social proof on their website to increase revenue and the number of closed deals. Social proof can be a game-changer for your business.
Testimonials are written endorsements created by your customers about the experience they have had with different companies. Testimonials affirm the performance, quality and value of a certain product or service.
There’s a reason why businesses gather testimonials from their customers about the successes they have had using their products. Whether it’s a positive customer review on the company’s website or testimonials on a third-party website, this content can significantly contribute to the client conversion strategy. This works even better if the customers are well known in their industry.
You can turn your boring testimonial section into a marketing powerhouse. You can easily get ahead of your competition, and probably steal your competitors’ customers with video testimonials from your customers.
Traditionally, using testimonials is a lot of work: You have to follow up with your customers, get them to leave a testimonial, wait for them to send it to you and then you have to manually add it to your website. Instead of waiting and begging your customers to leave a testimonial, let Trust gather and display your testimonials – all you have to do is approve them and they’re on your website.
Here’s how it works: once the customers purchase your product or service, you send them a simple link. Once they click on the link and share their impressions with their picture, customers can find an option to e-sign a contract
Real customer feedback made easy. Collect and display authentic testimonials & ratings in minutes.