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The ability to run split tests changed online marketing forever. If you want to compare two different versions of a website or landing page against each other and see which one does a better job of converting visitors into customers or users into leads, you need to know the basics first. In this guide you will find all you need to know about split testing and how to run seamless campaigns yourself.
Split testing is a solution for carrying out A/B tests. By comparing several versions of your web pages, such as your landing pages or homepages, a split test helps you identify which one has a better conversion rate for your visitors.
When the split test is launched, your pages’ traffic is randomly spread over the different versions of your pages. Each one’s performance is tracked and analyzed by the split testing software to identify the version that converts the best, with the highest significance. Split testing determines the version on which the sample converted the best.
To understand why your visitors aren’t converting, it is important to ask yourself which content is keeping your visitors from converting. Your intuition isn’t enough; what matters is the product’s effect on your visitors. By performing a split test, you put your visitors at the heart of your decision-making process. On the one hand, the results obtained from split testing will help you know which page version they interact with the most, and, on the other hand, which information and design transforms them into repeat customers. Split tests promise qualitative feedback on user experience to help you identify barriers and optimise your conversion tunnel. .From what we have learned so far, it is safe to conclude that split tests can be run on every website.
Splitstack is the easiest tool for split testing your landing pages. You can launch server-side experiments in just a few clicks and have a real impact on your bottom-line from the get-go