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Search engine optimization is three long words that describe something simple – getting to the top of Google’s ranking. More commonly known as SEO, it doesn’t happen magically. It’s more of a process – a process that involves tailoring content to appear in those top search page results when users use keywords related to the content. When most people use search engines like Google or Bing, they rarely look beyond the first page of results – and that’s why those rankings are so coveted. To improve your brand’s SEO, the first thing to understand is that it works like a puzzle. It takes a lot of pieces coming together just the right way to be successful.
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