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Bulk email marketing is an email sent to large groups of people at once to advertise the goods or services provided by a business or maintain a relationship with customers. When done right, it allows us to increase the number of loyal clients and boost ROI.
Bulk email marketing is the surest way to go for any business that wants to connect with existing and prospective customers in the shortest time possible. See, this marketing approach allows a marketer to create marketing messages without breaking a sweat. All that one has to do is use the available set of tools and workflows. With that, what would have otherwise taken weeks to implement is accomplished in less than an hour by one person.
Given that marketing emails can be created fast, they allow marketers to send “day-of” emails to ensure the timely promotion of a limited time particular or inform customers of reduced stock. Bulk email marketing also enables marketers to send real-time emails to consumers that reach them on anniversaries, birthdays, and so forth
Enables marketers to send personalized messages. It is difficult for marketers to speak to their target customers in a personalized manner via radio, television, or print advertising. Why? Most of the marketing campaigns on these media are often done in a “one-size-fits-all” approach. Nonetheless, bulk email marketing allows businesses to send personalized emails bearing the names of their customers. Moreover, bulk email marketing makes it possible to provide customized information such as purchase history. Thus, businesses can reach out to people who already have a relationship with them rather than sending out emails to random recipient
Since bulk email campaigns are easy to create and launch, marketers can reach out to their customers often. There is absolutely nothing preventing a marketer from sending weekly offers to their prospects and existing customers. If they wish to send out marketing emails way more regularly than that, they can easily do the same. That said, here is a caveat — it is wise not to send marketing emails to customers more than once a week.
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Send Bulk Emails from Google Sheets. Send personalized emails with Gmail, Amazon SES, Sendgrid, and more via Google Sheets.
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