Sendlio LIfetime Deal $59.00
Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and more—not to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been as crucial as it is today for brands to leverage omnichannel marketing to their advantage or ignore it at their peril.
Omnichannel marketing is a strategy that leverages and sees all channels as one. An omni-channel marketing strategy focuses on the campaign and delivers a cohesive message across all the channels where your target audience is present. Taking an omnichannel approach forces marketers to place themselves in the shoes of their customers and can be the secret sauce for any inbound marketing campaign.
In other words, omnichannel marketing seeks to create a unified experience for its target audience no matter what channel they engage the brand on or through.
Over the last decade, consumer expectations have increased on what seems like an exponential scale, resulting in digital channels transforming and evolving to become even more personalized. No longer are consumers interested in transactional experiences (i.e., just buying a product), today audiences seek a customized connection and experience that goes along with that purchase.
The need for a customized experience has put an increasing amount of pressure on marketers to emphasize engaging the consumer at every step of their journey. A challenge that can be alleviated, streamlined, optimized and scaled with automation. Marketing automation in 2019 and beyond holds the key to meeting the rising demands of consumers while affording brands the capability and reliability to effectively scale and foster growth
Every customer needs the right message. Sendlio empowers marketers and software developers to automate personalized messages to dynamic audiences over email, text and voice.
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