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Doesn’t visual storytelling sound like a fancy concept? If you think about it, visual storytelling is actually something that mankind knows from centuries ago. It provides some of the most ancient insights into human culture – insights far older than written communication.

The term “visual storytelling” is very new, but the concept is pretty old. So, what really is visual storytelling?

Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results

Now that we see the ubiquity of visual storytelling, do you get an idea of what makes it so effective? 

Visuals are “sticky”. Studies show that people remember: 10% of what they hear – 20% of what they read – 80% of what they see. And this is because the human brain processes visual cues better rather than the written language.

Visual storytelling marketing is super effective at making an impression for your brand. If you don’t do it already, it’s time you start using visual stories to speak to your audience.As we saw, there is a wide range of visual storytelling tools you can use. Picking the right one depends on your audience, your message, and the platform. In the end, each tool will find its place in your overall content marketing strategy. 

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