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Online reviews are among the first things that potential customers look at when it comes to making a purchase decision. No matter what industry you are in, online reviews have a huge impact on prospects and can make you stand out from competitors. They can make your business look more reliable, they attract trust among consumers, and increase search engine results visibility.
On the other hand, it takes just several negative reviews to have your reputation affected and to make potential customers distrust you before even trying your products/services for themselves. To sum it up, online reviews can ultimately make or break your business.
In spite of the possible danger they represent, online reviews remain a powerful promotional tool, and the way you respond to negative reviews can help you maintain a clean image (even if you have a few unhappy customers). The benefits of using this tool provided by search engines and social networks are far greater than the risks, as long as you are sure your business provides good customer service.
People are more inclined to buy products/services from websites that have positive online reviews from past customers. 90% of consumers read online reviews before visiting a business and 72% say they trust a local business more if it has positive online reviews. With the advent of social media and easy access to the Internet worldwide, people have already been researching goods and services online for weeks before buying them.
Online reviews build consumer trust because they encourage transparency. Advertising your business yourself isn’t the only way you need to advertise to create trust; people are more persuaded to trust other people who have used the product they are interested in, and have reviewed it/have an opinion about it.
Your legitimacy on social networks will be more solid than ever when you have a lot of positive reviews, because once someone reads your reviews, they instantly know that your company is real and can be trusted. Consumers want good value for their money and nowadays they can check the competition faster and easier than ever if they feel your offer is unattractive or you have too many negative reviews.
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