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So many business owners claim they don’t have the time to devote to social media, so they’re simply not using social media. I encourage every business to use some type of social media for marketing purposes. However, some social media platforms aren’t for every business. If your business isn’t on social media and you aren’t sure where to start take a look at my previous blog “Which Social is Your Social”.

Social media is so important because it allows you to interact with your audience and become a part of the conversation that’s already happening around your brand. The problem is where do you begin. You finally come to terms with the fact that social media marketing is important but you don’t have enough time to manage it yourself, or you don’t have a large enough marketing budget to hire a marketing firm to manage it for you. What you don’t realize though is that you do have the time. If you could set aside a few hours a week you could schedule it and get it done.

Scheduling is important for so many different reasons. It allows you to reach your target audience at the times they’re online, even if that time is inconvenient for you. If you get sick, or are unable to post at a specific time each day scheduling allows you to have an active social media account. This is important because if people go to your account and see that it is inactive that reflects badly on your business. Many people will look at that and assume you don’t care enough about your audience to keep them updated on new products, or other important information.

Being a part of the conversation around your brand is so important and scheduling social media posts helps you do that. Don’t forget to share other business’ content and reply to private messages, reviews, and comments. Scheduling is just one piece to a bigger puzzle but if you schedule posts that puzzle becomes a bit easier to put together.

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