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Everything important in business needs to be adequately maintained for effective long-term operations. This includes relationships with customers, employees, and partners as well as IT systems and equipment. The same rings true for email recipient data that requires a tune-up every now and then — mostly to ensure that there is a “real” individual at the other end of the address.
You won’t be able to gain the benefits of a solid mailing list such as higher opening rates, better customer retention, phishing prevention, and superior ROI if you fail to care for it regularly. Actually, quite the opposite is likely to happen should your lists contain loads of fake and inactive email addresses — capable of hurting your deliverability statistics and ruining your reputation with email service providers.
This is where email verification as a service can come in handy.
Email verification is the process wherein an email address is validated to check if it is still active without having to send it a message. Many users find this practice highly useful because it helps in reducing both the soft and hard bounce rates from email campaigns while protecting their outgoing mail server’s reputation. An email verification service can be used to perform such validation in bulk to save time and manual efforts with API integration, enabling to analyze entire mailing lists automatedly so that fake signups and invalid details are prevented
An email verification API can guarantee that your emails are being delivered to active inboxes to avoid being penalized. Email campaigns take a lot of effort to accomplish, which is why it’s essential to make sure that your messages are reaching their intended recipients. By sending communications to verified audiences, you can greatly improve your inbox deliverability score, which is crucial to become a trusted sender.
Introducing Poirot
Your Ideal Prospects Are One Click Away. Stop wasting time. Start collecting validated contacts for your outreach campaigns.
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