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We are surrounded with information. It comes from everywhere, whether we are online or offline. Our sensory system receives inputs and transmits them to the brain. The process of recognizing and interpreting the inputs is called perception. Among all kinds of perception (sound, touch, taste, smell, etc.), visual perception is primary, since 90% of information that comes to our brains is visual. Based on this, both marketers and designers recognize the importance of using visual materials in marketing strategies.
When telling a company’s story through graphics, it’s important to keep in mind the strategic goals applicable to a specific marketing channel. Depending on the business type, SMM can work for different purposes. Let’s look at the ecommerce business model. Running a B2C (Business-to-Consumer) business, owners can get customers through social media because their leads reach the final stage of the sales funnel without even leaving social media network. B2B (Business-to-Business) companies are more focused on directing potential leads to their websites in order to introduce those leads to the company and demonstrate the company’s expertise. That’s why designers should work out visual materials based on the business model and marketing strategy.
Not only marketing goals but also social media networks affect visual design. If the company communicates to its Facebook, Twitter, and LinkedIn audience in an official way rather than in a friendly way, the design should support the tone with suitable colors and typography. Whereas visual material designs for Instagram and Snapchat could be more casual and relaxed.
Social media graphic templates are an image that businesses can use on various social media networks to help increase the organic reach of their posts. These graphics are typically branded, visually appealing and include some type of photo or vector graphic. They’re considered templates because oftentimes the content within the social media graphic can be easily updated to include new information but continue to keep the same formatting for brand and/or campaign consistency.
An easy way to create a trendy Facebook, Instagram, and Twitter page that captures your brand and audience.