Now4real Lifetime Deal $29.00
Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do this – experiential events, direct marketing campaigns, loyalty programs, etc – we’re going to look at building an online community for your brand.
What is an online community? Well, it can be defined in many different ways, but loosely it is defined as a group of people who interact with each other over the internet (email, websites, messaging, social media, etc.). This group of people will have shared values and a common interest that brings them together – they will come together for a purpose. That purpose can vary depending on the online community. In your case, you want them to come together to interact with and celebrate your brand and what you stand for.
Online communities are not just a channel for customer support, they are made up of real people making real connections. It is invaluable for brands to humanize themselves enough to engage in that type of relationship-building where they can build up trust over time, which creates loyalty.
It’s important not to get too hung up on what platforms and tools you will use to build your online community. The platforms and tools are just a means to bring people together. If you have done your research about your target audience’s habits, then you should be able to easily pinpoint where your online platform will be housed and how it will be run. To have a successful online community you need to approach it from a multi-channel viewpoint. Your customers aren’t just on Facebook or just on email, so form your strategy according to their behaviour in order to have the greatest impact. Your strategy should always revolve around the people you are trying to connect with.
Spark instant communities on your website. Spice up your site with live group chats and real-time presence analytics to boost user engagement
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