Earlier, marketers didn’t bother much about how URLs functioned. The audience didn’t like clicking on such long, distracting URL. It took a lot of space especially in emails, and text wrapping broke the link. It was impossible to keep track on how many clicks were there in a URL. Longer URLs are nothing but an eyesore not to mention a hassle, especially for social media marketing. But with advanced technology and tools, the concept of short, customized URLs came into the digital world which is now considered to be most crucial in pulling traffic to your online service as well as in social media marketing.
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