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Lead generation is an easy concept to understand.  It refers to the strategies and techniques carried out by businesses to build interest revolving around their product or service among prospects, turning them into customers.  Quite similar to how we pique someone’s interests when we give them gift-wrapped presents.  They just have to open it.

In other words, it’s the act of identifying potential customers based on their actions such as an intent to purchase your services, and gently guiding them along the engagement funnel until they become customers. Maybe these prospects took an important action such as filling out a form or they clicked on a link which indicated their potential as customers.

Lead generation for small businesses is important for a variety of reasons: to engage with potential customers in personalized ways, to increase your client base, and lastly, to build revenue for your business.

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Target your leads with AI
The average income of a business in the US is $150,000 per year. If they aren’t willing to pay a mere fraction of that to increase their online exposure, chances are you aren’t providing them the right offer.

Find exactly where small businesses are lacking with our filters and AI analysis showing 15+ key areas including the following:

• Needs search engine optimization and where
• Needs social media optimization and where
• Customer accessibility problems
• Needs a logo or other artwork

How it works