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Lead generation is an easy concept to understand. It refers to the strategies and techniques carried out by businesses to build interest revolving around their product or service among prospects, turning them into customers. Quite similar to how we pique someone’s interests when we give them gift-wrapped presents. They just have to open it.
In other words, it’s the act of identifying potential customers based on their actions such as an intent to purchase your services, and gently guiding them along the engagement funnel until they become customers. Maybe these prospects took an important action such as filling out a form or they clicked on a link which indicated their potential as customers.
Lead generation for small businesses is important for a variety of reasons: to engage with potential customers in personalized ways, to increase your client base, and lastly, to build revenue for your business.
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