Growth Channel Lifetime Deal $59.00
Does your business need a marketing intelligence platform to centralize all those disparate data sources? Data has always been important in digital marketing. Performance marketers have long been tracking their campaigns and using basic attribution models (first click, last click, etc.) to analyze performance and decipher what tactics and approaches work for them. In 2020, though, things are much more complicated. It’s no longer enough to start tracking performance data halfway through a campaign and make reactionary adjustments. Simplistic attribution models also don’t offer a full picture of what factors are driving key performance goals. Modern marketers are increasingly implementing a truly data-driven marketing approach through better data integration, tapping into real-time insights, utilizing predictive analytics, and more.
Today the customer journey is far from linear. There are numerous touchpoints at the awareness, acquisition, and conversion stages that can influence your audience and encourage them to buy. Online touchpoints could include email, search, display ads, social media, third-party sites, your website, and more. Offline touchpoints could include radio, TV, print, direct mail, word-of-mouth, phone, point-of-sale, etc.
10 years ago it was much easier to track a few audience engagements and understand how your marketing campaigns were performing. Today, it’s much more challenging as you may not have the appropriate software capabilities to track certain channels. Even if you do, there are still issues with having your data siloed on different platforms.
That’s where marketing intelligence platforms come in. These tools are designed to integrate data from all relevant tracking technologies you use, whether it be your CRM, advertising platforms, or point-of-sale tool. You can upload any relevant business data you need, such as inventory data, offline call data, and more. The ability to view and analyze all business data from a single platform makes it possible to get a complete picture of your customer journey and consider all relevant factors in making performance-enhancing decisions.
Introducing Growth Channel
Automated marketing intelligence platform. Plan, Activate, and Optimize your omnichannel marketing campaigns with Growth Channel AI.