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A long time ago, lead generation consisted of things like sending out surveys in the mail, or having you fill out a form in the back of a magazine. But the Internet has completely changed the way businesses get leads—for the better.
Today, it’s all about gated content, video marketing, email opt-ins and paid ad campaigns that are aimed at getting potential customers into your sales funnel. Since it’s all done online, it’s quicker, easier to track and the possibilities for the data you can collect for each lead is amazing. The most popular piece of information to gather from leads is an email address. Some marketers also like to get a name.
Here’s how social media sites come into play. Social media makes the process even easier because of all of the information that people readily share, and also because of the sheer number of users on sites like Facebook and Twitter. We’re living in a time when most of people spend more time socializing on social media than face to face. So needless to say, social media makes for the perfect place to find your target audience and turn them into new sales leads.
Introducing GoBio.Link
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