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There’s a common saying in the world of digital marketing that goes a little something like this: “If you try to sell to everyone, then you’ll end up selling to no-one.”
Being successful online is all about cultivating as many new customers as possible. With that fact in mind, it’s no wonder that many organisations assume that they should try to share their message with as many different people as possible. After all, the wider your reach, the more potential customers you can get, right? Well…maybe not.
In the modern, digital world of the day, we’re constantly bombarded with huge amounts of information. In fact, users on WordPress are producing about 82.6 million new posts a month. If you’re not out there speaking to a specific group of people, there’s a good chance your message will end up drowning in that sea of unfocused noise.
The good news?
Targeting a specific market doesn’t mean that you must exclude people who don’t meet with your specific criteria. Instead, targeted marketing allows you to focus your message on the right market – and the people who are most likely to buy from you. With a target audience definition to work with, you can spend less, and earn more by reaching the most valuable leads in your network.
Learning how to identify target audience personas ensures that you can take your brand to market in the most cost-effective and efficient way. So, how do you get started?
Before you can start listing your target audience demographics or browsing through the types of target audience, you need to understand why you’re segmenting your list of would-be traffic in the first place. A target audience profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services.
Often, your target audience analysis will be based on specific factors like location, age, income, and so on. For instance, if you’re a makeup company, there’s a good chance you’ll want to appeal to women who can afford your products and live in an area you can ship to.
So, why is a target audience important? The simple answer to that question is that the channels, language, and information you use to connect with your audience might not be as effective with one demographic as it is with another. Finding your target audience definition will help you to create a tone of voice that really speaks to your customer.
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