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If you’re not hiding in a cave, or haven’t decided to skip over press articles, then you must have come across the General Data Protection Regulation (GDPR). GDPR compliance is now incumbent on all of your marketing efforts and other business operations. This article will help you gain an understanding of what GDPR compliance means for your social media strategy.
This past month, you probably observed a number of emails asking for permissions. These are mostly from companies, moving towards GDPR compliance, asking to be on their mailing lists. It’s a small part of what post-GDPR world for Marketing looks like. The
European Union enforced the GDPR in May 2018 although the EU has been working on it for the past couple of years. If your company disregard the GDPR and you put off compliance, you can get fined for up to 20 million euros or 4% in revenue: whichever number is higher. So, what does it mean for your marketing department?
In general, people think social media is just about posting memes, or relationships, or engagement & interactivity. If you want to build your compliant Social Media Strategy don’t care about data privacy or online security, then maybe the recent Congressional Testimony of the CEO Mark Zuckerberg will make you think again.
Soon after the enforcement of the GDPR, compliance became a trending topic in digital marketing. Many marketers are concerned with how GDPR compliance will shape their new campaigns. Another concerning point is how to use the social media tools & platforms effectively. Getting worried about asking for consent from followers, users or connections is totally natural. Thinking about how to store or use data in a gdpr compliant way is the last thing a social media marketer wants to worry about.
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