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Ideally, when a customer adds a product from your WooCommerce store to their cart, they’ll purchase it shortly thereafter. Unfortunately, that isn’t always the case. Sometimes customers add items to their carts and then leave your site, going days, weeks, or even months without completing their purchases.
That’s where abandoned cart recovery comes into the picture. This process reminds customers about the items they’ve left behind, and encourages them to return to your store and finish checking out. With the right strategies, you can capitalize on the lead generation you’ve already done rather than losing potential customers.
What Is an Abandoned Cart?
In short, an abandoned cart is the result of a customer visiting your online store, adding one or more products to their virtual cart, and then leaving without making a purchase. It can also refer to situations where customers add items to their carts and then go for a prolonged period of time without checking out, even if they don’t technically leave the site.
While abandoned carts obviously aren’t ideal, they’re not the worst thing that could happen. After all, you’ve already succeeded at the hard work of drawing visitors into your store and getting them interested in your products. All you need to do now is encourage them to follow through with the checkout process.
This is where abandoned carts become useful tools instead of annoyances. They’re opportunities for you to secure more sales, without having to start from the beginning of the process. Instead, you can re-engage customers who have abandoned their carts with a few easy techniques.
How to recover cart abandonment?
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