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Before we take our deep dive into reporting, I know what you’re thinking: Reporting isn’t the sexy part of marketing I signed up for!
That’s true—it isn’t brainstorming how to overcome problems, creating unique campaigns, or closing big deals. But what reporting does do is target campaign goals, easily identify campaign performance, and save you time understanding where improvements need to be made.
Reporting is taking all of the information associated with a campaign and compiling it in one, easy-to-digest place, ready to hand off to a client or your team to understand wins and opportunities.
Whether you’re in an agency or running campaigns in-house, you know all too well the importance of reporting. One problem we see in the industry is that people often overcomplicate their reporting process and end up spending too much time on it. When you have an efficient reporting process in place, you’ll actually have more time to focus on campaigns!
And that’s where we come in. We’re here to help give you some key points to follow when creating or refining your reporting process that will help you create the best possible way to analyze your campaign’s performance!
Automate your process. The goal of these reports is to provide all the information needed to decide the success of campaigns—and to do so in a time-efficient manner. If you spend hours per week creating and adjusting reports, you end up defeating the purpose of reports in the first place. Ideally, your reporting process should be as automated as absolutely possible.
Introducing Authentic For Influencer
Create beautiful, auto-updating reports which double as case studies. Your clients will love them and you will make more money. As an influencer, you have probably been asked to send screenshots of your sponsored posts’ insights. Your clients wanted to see your results. Use Authentic for Influencers to create beautiful, auto-updating reports in minutes and impress your clients.