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Social media and messengers have not been just a platform for communicating with the family, friends and colleagues for a long time already. It is one of the most powerful tools to promote the brand, which should not be ignored by big companies as well as small businesses. Social media give an opportunity to promote the brand, receive quick feedback and increase customer loyalty. Meanwhile, the majority of companies have their Instagram account, Facebook pages or YouTube channels, very few of them still use Telegram for promotion

Reasons why brands create their channels on Telegram:

• Instant notifications to users and quick feedback.
• High reach. The average percentage of “viewing” a post is 60-80%. To compare, the percentage of “viewing” the brand page on Facebook is about 10% of the general number of followers.
• Affordable advertising. If you choose the right advertiser, the conversion will be higher compared to one on social media if you

When creating a Telegram channel, you should have a goal. In the view of business, the channel helps attract another part of audience, and it is a way of encouraging loyalty and creating a positive attitude to the brand.

Creating a channel, you should remember that you need to spend enough time on it and provide content to your followers. The quicker the audience of the channel will be growing, the more time you will spend on managing it, creating unique content, communicating with advertisers, and searching new platforms

Unique content on your company and interesting fields of activity. Tell stories about your brand or company employees, use different format for your posts (longreads, jokes, texts, palls, selections and so on) and watch the reaction. Before starting, make a posting plan for the coming weeks if possible.

From scheduling publications to implementing publishing automation tools. This service will help you at all stages of Telegram content marketing.

Introducing Assistant.IM

Post scheduling and other services for Telegram channel administrators. Assistant.im is a suite of tools for Telegram administrators: post scheduling, analytics, comments, response builder, automated posting, and more.

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Post Scheduling
Post scheduling in Telegram is an automatic way of releasing posts at a specified time. The Telegram client has some basic features for post scheduling. They will suit novice administrators with a limited number of posts. As a channel grows, there are additional needs which are no longer addressed by the built-in features of the messenger. Here, you may use the bots-assistants, all of which, though they increase the features of the messenger, are not much better. Dealing with a large number of queue posts using bots is not comfortable. Moreover, each bot generally offers a single capability, so that administrators will have to use more than one bot to interact with content, something that is not comfortable at all.

RSS feed posting:
You can use our service to connect an RSS feed for automatically filling your newsgroups with RSS posts. Once subscribed, our service will check regularly for updates of your feed, and if there are any new entries, we will post them to your group.

• Automated posts – For promotional posts, stock codes, and sweepstakes you can create posts to be repeated in the group every few minutes, weeks, or months automatically.
• Templates for posts – With our service, your post patterns can be ready in advanced and you can plan new publications by simply modifying them, not creating posts from scratch. It’ useful if you already know what your content plans are, and you’re posting according to them.