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Social media and messengers have not been just a platform for communicating with the family, friends and colleagues for a long time already. It is one of the most powerful tools to promote the brand, which should not be ignored by big companies as well as small businesses. Social media give an opportunity to promote the brand, receive quick feedback and increase customer loyalty. Meanwhile, the majority of companies have their Instagram account, Facebook pages or YouTube channels, very few of them still use Telegram for promotion
Reasons why brands create their channels on Telegram:
- Instant notifications to users and quick feedback.
- High reach. The average percentage of “viewing” a post is 60-80%. To compare, the percentage of “viewing” the brand page on Facebook is about 10% of the general number of followers.
- Affordable advertising. If you choose the right advertiser, the conversion will be higher compared to one on social media if you
When creating a Telegram channel, you should have a goal. In the view of business, the channel helps attract another part of audience, and it is a way of encouraging loyalty and creating a positive attitude to the brand.
Creating a channel, you should remember that you need to spend enough time on it and provide content to your followers. The quicker the audience of the channel will be growing, the more time you will spend on managing it, creating unique content, communicating with advertisers, and searching new platforms
Unique content on your company and interesting fields of activity. Tell stories about your brand or company employees, use different format for your posts (longreads, jokes, texts, palls, selections and so on) and watch the reaction. Before starting, make a posting plan for the coming weeks if possible.
From scheduling publications to implementing publishing automation tools. This service will help you at all stages of Telegram content marketing.
Post scheduling and other services for Telegram channel administrators. Assistant.im is a suite of tools for Telegram administrators: post scheduling, analytics, comments, response builder, automated posting, and more.