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Design is based on a lot of assumptions. It is imperative that you test with your real users or prospective users to understand how they really perceive and use your website. Keeping users in mind at every phase of your web design and development process helps avoid re-designs.
There are several things to consider when measuring the usability of a website. While observing a real user use your site, gives a good idea of how users interact with your site, there are several tools also to measure how your users experience your site. All this qualitative and quantitative assessment of your design helps in improving the overall user experience and validating the assumptions on which the design is conceptualized.
Keeping yourself up-to-date on how your users are using your product is a task to be taken seriously as that is a real reflection of what your work stands for. Yet, it is often ignored by many teams.
User behavior gives you insight into how your website visitors act, think, and make decisions. While they’re contemplating a decision — for instance, about whether or not to sign up for your email newsletter — you need to know how they’re behaving.
If you don’t know that a particular blog post garners tons of engagement and contributes to a high percentage of your conversions, you can’t optimize that post to make it even more effective. The same goes for every other element on your website. That’s a shame. Lots of business owners are missing out on incredible data and insights, but I don’t want that to happen to you. Here’s how to stay ahead of the competition by tracking user behavior.
Introducing Analyzz
Google Analytics alternative that protects your data and your customers’ privacy. Take back control with Analyzz – a powerful web analytics platform that gives you 100% data ownership.
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