Messenger recently replaced subscription messaging with the new one-time notification feature. This powerful new tool allows you to broadcast timely follow-up messages outside the 24-hour window.

But first, what is the one-time notification?

This new feature allows a page to send a follow-up message after the 24-hour messaging window has ended. You first need to ask people if they want to receive a future notification about a specific topic. Once someone asks to be notified, the page will get permission to send a single message. It’s the perfect example of permission-based marketing!

A prime example of using the one-time notification feature for artists is a pre-save and release campaign. When you’re promoting your pre-save campaign, ask people to opt in to a one-time notification. Schedule a DM for release day and notify people the moment your song is released.

Upcoming event reminder. Imagine you’re hosting an event, like a signing session for your new book launch or a live webinar on Zoom. Ask people to opt in to a notification for when tickets go on sale, or the event is about the start. Make sure it’s sold out and people who want to join get a DM reminder.

A popular online retail trend is building hype well in advance of a new drop, so you can move your products fast. Let people schedule a one-time notification when the product drops, so it sells out immediately. Don’t forget to ask them if they want a notification when your next drop is available

We excited to announce that ShopPop is one of the first companies to have fully integrated the one-time notification feature for Messenger! It opens a lot of potential for new Messenger campaigns and we can’t wait to show it to you.

ShopPop helps merchants reach audiences and drive sales. Send timely and relevant notifications during every step of the journey and make it Pop!

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