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Website uptime is a measure of the percentage of time that your website is online and available for your users. When your site is ‘down,’ you are essentially losing business as your customers are not able to reach your site. When encountered by a 404 error, or Page Not Found error, most internet users will seek services elsewhere, even if that means turning to your competition. So what can you do as a business to ensure a near 100 percent uptime? Read this quick article to find out.
Website uptime is the percentage of time that a website or web service is available for access in a given period, usually in monthly or yearly increments. Downtime, in contrast, is the opposite: the percentage of time your site is ‘down’ or inaccessible. This may occur when there is a system breakdown or a crashed server. Thus, if your website has a 100 percent uptime, it would mean you have zero downtime. If you had 80 percent uptime, you would have 20 percent downtime. Obviously, the more uptime, the more reliable your website and server, and the less downtime your customers are going to experience.
It goes without saying that when customers cannot see your website, they are not able to send you messages, shop your products, or view your content. They may also become frustrated while waiting for your site to load, or even fail to come back in fear of wasting time. Even if your website goes down for a few minutes a day, those few minutes could be detrimental to your business.
Unless you actively check your website statistics using a dedicated and trusted website monitoring tool, you might not even realize that your website is down a percentage of the time. This problem is often amplified because hosting companies don’t provide complete or accurate data. While your hosting company may say that you have a 99.9 percent uptime, this may not always be true. The amount of downtime can also vary among different hosting companies.
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