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You might be surprised to know that nearly half of all small businesses don’t have a website.

It’s almost impossible to overstate the importance of website ownership to businesses, large and small alike. The Internet gives even the smallest of startup companies a chance to connect with millions of potential customers. A well-designed small business website is your best chance of making a lasting impression on your target audience.

Consider the importance of a website in marketing to consumers: whether it’s blogging or sharing white papers, websites provide a scalable method for getting your brand out there and establishing your business as a trusted authority if and when compared to a competitor’s website.

Knowing why a good website is important is key. So in this article, I’ll explain why a good website is a crucial element of marketing your small business, as well as share some of the best website building tips!

Websites are important for visibility. To a brick-and-mortar business, location is everything. Opening your store in a place where lots of potential customers see you can provide a huge boost to the success of your business as it increases traffic and exposure. That said, today many businesses offer goods and services to people who’ve never set foot in their physical location, owing to an established online presence by means of a responsive website.

The Internet provides the potential for you to market to many millions of people by setting up an online store. However, it’s not possible to reach those customers in your desired audience if they don’t know you exist. Studies show that 70 to 80 percent of consumers research businesses online when deciding whether to buy their goods or services. If they search for your business and can’t find a website, it’s almost as if you don’t exist.

Introducing Wowme.site

Turn your social audience into customers with a professional-looking landing page built in minutes. Wowme.site is an all-in-one platform design to capture leads, grow your lists and build relationships with your clients! It’s a powerful tool that lets you create a beautiful website for your small business in a matter of minutes! Unleash the power of a great website that helps your business stand out from the competition and drive valuable action.