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When new business owners hear the phrase “sales funnel” many of them either have no idea what you’re talking about or they think they don’t need one because they’re just starting their business.

Oh, how wrong they are.

Sales funnels are important because it takes your customers on the journey of the buying process. Proper sales funnels will turn website visitors into email subscribers, and email subscribers into customers or clients.

A sales funnel isn’t as intimidating as it sounds. Essentially, it’s the process potential customers go through to become customers. The word “funnel” is used, because of the shape of the funnel mimics the amount of people that go throughout the sales funnel process.

Marketing is essential in nearly all phases of the sales funnel, but it is especially important in the beginning phases, particularly the awareness phase. Marketing your products online using social media and paid advertising is essential during the awareness phase because these are places where potential customers can find you and your products.

Everyone! Seriously needs a sales funnel. But in all seriousness, everyone who is selling a product or a service needs a proper sales funnel strategy. Without mapping out a sales funnel strategy, your marketing efforts may not get you aware because your potential customers are unclear as to what the next steps are in the purchasing process. You want to nurture your potential leads to the point where they realize they can’t live without buying your product or service.

Having a set sales funnel (or multiple sales funnels) gives you the opportunity to not always be chasing the next sale, which is what we all want, right? Mapping out a sales funnel will help you be consistent with your marketing and helps you measure the progress you make in each phase. Measuring your progress is imperative because you can start to identify what phase people fall off at and start making adjustments.

Great sales funnels build trust and credibility over time by providing incredibly valuable content. Gaining their trust will give your potential customers, even more, an incentive to buy from you.

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