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A watermark is a way of signing your images as the owner. It’s also a deterrent to copyright infringement. It is usually a logo, stamp, or signature superimposed onto a photo.
Photographers use watermarks on their photos to make them easy to identify. They also let people know the picture has copyright. If someone sees your photo and wants to purchase a license to use it, a watermark will make it easier for them to contact you. And if someone intentionally removes a watermark, the photographer may receive additional damages in the case of an infringement.
Creating a well-designed watermark you can use consistently will build recognition for your photos. It’s part of your branding and identity, so you do not want to change it frequently. When you want to share your images and designs on social media platforms, you want to watermark your assets to prevent content theft. But adding a watermark or a logo to 300 – 500 images can be very time-consuming and frustrating.
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