Voiceform Lifetime Deal $59.00

Surveys that support media files offer more ways to learn from respondents. They’re a great way to gather more qualitative feedback, such as emotional responses to an ad or concept. Adding media to survey questions is a great way to let respondents get more context about what you’re asking. It can offer an element of accessibility for people who respond better to visual stimuli or those who have trouble reading. Not only that, media components like images and videos are engaging for respondents and add a nice look and feel to the survey.

Media is especially useful in measurement of more abstract concepts, like emotions and reactions. A picture is worth 1000 words, and you can let it speak for itself to convey stronger messaging to respondents that you might not be able to put into words in a single written survey question.

Surveys using media questions are a great way to compare different concepts against one another or test and measure consumer reactions against their other, more emotional senses. Many brands use image-based surveys to test corporate logos and color schemes or measure brand recognition. Videos and gifs are excellent ways to test ad concepts before launch to see what consumers like or respond to. Audio additions to your survey may be the perfect way to choose the introductory theme song to your podcast or test for accessibility issues, ensuring that the tone, pitch, and accent being used is understandable and appealing for your target audience.

Introducing Voiceform

Let Your Customers Speak for Themselves. Voiceform let’s respondents answer survey questions with their voice. Get more detailed answers, capture tone of voice, and add a human touch to your research.

How it works

Capture 3x-4x more data in less time while providing your survey participants a more intuitive and conversational survey experience. Increase completion rates and collect sentiment with every survey submission.

First Step: Strategize
What you want to learn about your customers? The first step is understanding what insights you’d like to learn about. What are the emotional drivers behind purchasing behavior for example

Second Step: Ask the right questions.
Begin building the voiceform app. Ask open-ended, emotional questions. If you want to really harness the power of voice, you have to avoid yes or no questions.

Third Step: Design your survey.
Add the final polish. Design your survey to match your brand guidelines. Or better yet, embed the survey on your website so you can maintain consistency.

Fourth Step: Send it to your customers.
Get better responses to your questions. Share your Voiceform with a link, via email, or embed the survey on your website or landing page

Fifth Step: Review the data and grow your business.
Using sentiment analysis & audio recordings. View transcriptions, voice notes, and sentiment analysis within the app or download to use however you like. Either way, you’ll start understanding your customers better!