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Success means going from business idea (a new market, improve a business unit, a new technology, etc.) to a profitable and scalable business model with the minimum amount of time and money wasted. To achieve success you need a differentiated value proposition that customers want embedded in a business model that can scale and generate profits. Crucial to this is the right timing, in the right business environment, with the right aligned team that can assure sound execution
The business model canvas is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value.
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