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The gamification trend has been around for a few years and is gaining more attention as an ideal way to engage with your targeted audience. But, what it is exactly?
Gamification is the basic application for adding the game elements and principles to non-gaming activities. In simple language, it can be defined as the set of activities and their processes to solve any problem by applying characteristics of the game element. Gamification is used mainly to create fun for users and also encourage and motivate the participant with engagement and loyalty.
Businesses create various marketing strategies to spread their message and promote their brand. This is where gamification comes into play. This popular strategy enables brands to reach and connect with their online customers in a fun and exciting way. It also lets customers spend more time on your app or website and triggers a creative and competitive feeling among them. In the case of e-commerce, gamification helps in influencing their purchase decisions in the future and also boosts the engagement, sales, and profits of an online business. You can use email popups on your eCommerce websites to increase the engagement level as well as the conversion rates.
Introducing Tada
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