SuperFan Studio Lifetime Deal – $49.00
If you’ve been on Snapchat or Instagram Stories lately, you’ve probably used an augmented reality (AR) filter. These filters were once used ‘just for fun’, but over the years there has been a rise in the number of brands who are jumping on the AR bandwagon. However, many brands struggle to come up with a relevant idea or create a filter – read on to find out more.
Augmented Reality is where objects that appear in the real world are enhanced by computer-generated images. AR filters are the exact same: you enhance what your camera sees (whether that’s a selfie or a photo) with computer-generated graphics or noises. This could be something as simple as adding a hat, or as awe-inspiring as creating a museum experience.
While we’ll be focusing on Instagram filters for this blog, they are not the only channel that offers the functionality: Snapchat, Facebook, Pinterest and even YouTube offer some form of AR functionality. While Instagram calls this an AR filter, for Snapchat the terminology is a bit different – they use ‘filter’ for frames and artwork, and ‘lens’ for AR experiences e.g. the dancing hotdog.
Now you can create and personalize AR filter for Instagram, Snapchat, and Facebook without any code.
Introducing SuperFan Studio
SuperFan Studio, an Indian augmented reality (AR) startup, has launched a marketplace. This marketplace connects individuals and brands to a huge network of curated AR creators from around the world to create AR and mixed reality experiences.
Billed as Canva for AR, the no-code, browser-based tool comes with 100+ pre-made templates to create AR experiences. For those whose aren’t aware Canva is a popular graphic design platform to help non-designers create visual content. These templates are across categories like retail, food, entertainment, education, healthcare, etc. and you can personalize these filters with your logos and creatives. These can then be exported and published across Instagram, Snapchat, and Facebook within minutes