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There are literally hundreds (at least 200!) of ranking signals that search engines evaluate in order to determine where your site should rank for any given search query. Some carry more weight than others, but all of them, if not optimized, can hinder your site’s performance. The aim of an SEO audit is to review as many of these (known) ranking signals to indicate what is working well, what elements need improving and what parts of your site need attention.
There are two ways to perform an SEO audit.
- Do it manually using our comprehensive checklist
- Use an advanced website review tool that will make auditing as simple as typing in your URL and waiting for the results.
It might be obvious, but this benefit should not be underestimated. It’s possible to look at some elements (especially the on-page elements) to determine whether they are optimized correctly. For example, if you know that meta descriptions should ideally be 150-169 characters are yours are too long or too short, you will know they need tweaking.
However, SEO has evolved into something much more complex since the days of putting keywords into the correct places on your pages. Now, Google considers how your site is performing on many different levels, including technical performance and quality of content.
It’s important to remember that Google updates to its algorithms – a lot. The best people to discover and adapt to these changes are the experts who are immersed in the industry – the ones that build SEO auditing programs.
Whether you’re a client using an SEO service or a consultant/in-house marketer doing your own SEO, you will need to measure the effectiveness of the work carried out on your site. An initial SEO audit will set the scene upon which all metrics and progress can then be measured. If you don’t know what the situation was like before, then it will be hard to later determine how your site has improved.
Our SEO audit gives you an actionable SEO To-Do list. We combine on-page SEO checks and SEO best practices to help you focus on what matters most
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