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Happy customers are some of the best marketing resources you have at your disposal — who better to sell to your future customers than your current satisfied ones? Capturing their experiences creates a powerful tool that’s practically effortless to use. You can write down their testimonies for posting on your website or printing in your marketing materials, but a video testimonial is an even better, more powerful format.
Video marketing is one of the most efficient marketing formats today, as videos are attention-grabbing, engaging and easily shareable in the current online world. In fact, in a recent study, 26 percent of video viewers searched for additional information about the video’s associated business and 15 percent visited the store who posted the video.
One of the biggest reasons you should use testimonials in your video advertising is the boost in credibility. Your customers are far more likely to believe one of their peers than they are to believe you. While a written testimonial on your website might help convert potential customers who are on your site, they might not trust that the quote is faithfully represented.
With a video testimonial, they hear it straight from the mouths of their peers.
Testimonial videos allow your clients to see other people talk about your products, giving an honest, unscripted opinion. It puts a face to your business and gives your brand the credibility it needs within your target group. Not only can you present your goals, products and overall mission, but you can give examples of customer experiences that support each point.
Taking and using video testimonials is also a huge sign of respect to the individuals who give their opinions. You entrust your reputation to these clients, showing them that you value their opinion and want to document it. By valuing and trusting your customers, you add to your credibility with them and their friends and encourage them, in turn, to speak positively about your business, adding even further to your credibility.
Introducing Revscog
Collect and display video reviews to increase your website’s emotion, engagement, and conversion rate.
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