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The way the world does business has changed. Today, many people will look online to find reviews and details about businesses before stepping foot into your store. Yelp, City Search, Google places and a variety of other online review sites receive millions of visitors every day. It is on websites like this that one can go and place a personal review about your business.  These review sites continue to grow each year and they have now become a staple and an important part of how the general public chooses to do businesses.

These review sites are a great forum to share personal experiences about your store, products, customer service and the like. The bad news is that business owners are generally not informed when a new review about their business has been posted. So, this could mean that an unhappy customer is informing the world of cyberspace that everyone should steer clear of your business. This can of course be devastating to a business owner in more ways than one. Keeping an eye on your online reputation is vital to the success of your business. 

A business owner should always stay one step ahead of the game and review sites allow business owners to do so. Your online reputation matters and if you neglect to regularly monitor review sites, you could be hurting your business more than you know. Where else can a business owner receive the feedback they need as well as allow them the opportunity to intervene if needed. People no longer call your business to complain. Instead, they share their experiences with the world via these online review sites.  All businesses need to recognize the true power of the internet and need to harness this power and make it work for them.  Do not let another day go by without monitoring review sites. Your business really does depend on it.

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