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You may have heard the phrase, “Content is King.” If that’s not the most overused phrase in the marketing industry, we don’t know what is. However, that’s only partially true. According to top B2B strategist and international speaker, Lee Odden, Content isn’t king; it’s the kingdom. It is true in the current digital space, where we are surrounded by various forms of content strategy without even realizing it.

However, if you’re a business owner, keeping up with such vast and profound types of content marketing could get overwhelming over the years. Therefore, we recommend going through data-driven results that can contribute to scaling your business in the longer term.

As a commodity, content marketing is taken seriously by every business owner. However, that necessarily doesn’t mean that they understand how to project it the right way. Moreover, according to studies, it is observed that about 60% of companies often grapple with generating regular content, and 65% of them agree on quality being the most demanding factor in the process of content delivery.

We get the challenges that come with the field. In case you’ve often wondered if all this effort is worth it, know that you’re not alone. As long as you keep your content diverse, engaging, and relatable to your customers, understand that all types of content marketing work the best for you, and there’s no wrong answer. 

The key to appeal and invoke a strong urge in your customers is to know precisely what they’re looking for online. Your customers might not be interested in reading a new article on your website, but they might be into listening to it as a podcast. Keeping it real is all that matters.

Meet: Publica

Market and sell Digital Content with no intermediaries. With Publica, you can sell, share and consume all kinds of digital content directly through a reliable and secure multi-device platform. An amazing content experience for your users on any device