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Social proof is a psychological experience that happens when people assume the actions of others reflect the accurate behavior in that exact situation. People who are unsure of how to act in a given situation will look to responses from others to guide their response. Social proof is not a new concept. Testimonials in advertising and marketing have been used for decades.
However, the introduction of the Internet was essential in bringing consumers (and their feedback) together like never before.
And now, with the proliferation of social media platforms like Facebook, Instagram and others, access to social proof has become part of our daily lives, making it more effective. Because consumers are heavily influenced by the actions and recommendations of others, social proof is extremely valuable for retailers that want to boost their e-commerce conversion rates
Provify helps you maximize every user that visits your site. It offers social proof alerts so you can surface discounts and testimonials to visitors and capture leads with just one simple piece of code. It’s easily integrated on any website, regardless of the platform you use, making installation simple and quick. Once it’s on your site, Provify lets you specify triggers depending on user actions.