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Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).
When you’re browsing a landing page and see a testimonial from an industry expert you respect, that’s social proof. When you’re cruising a pricing page and you see that an industry giant is already using the tool, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof.
You can establish social proof by displaying your most recent conversions on your site and generate more traffic for you. Give users an option to allow feedback about your site and to give you score feedback, and create urgency/FOMO with a countdown timer and an input for lead generation.
Conversion swiss knife widgets for your website that will skyrocket your conversions by ~15% with social proof. Get the Proofsky lifetime deal and take advantage of the easiest way to build trust and create urgency for a special one time price while it’s available.