Pre-Order Lifetime Deal $100.00

To every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of test marketing are sometimes unclear and that the information, once gathered, is often improperly used. Beginning with an overview of sound new product development, it clarifies when a test market should be done, what its aims should be, and to what uses it should be put. Relying for many of their judgments on quoted first-person interview material with marketing executives, the authors finish with a postscript on how technological innovation can aid in test marketing.

Introducing Preproducts

Sell and test your upcoming products. Capture Shopify pre-orders at any stage in the new product process.

Sell and gauge demand via our next-generation Shopify pre-order system

List your next product much earlier and start collecting orders (estimated shipping date shown)

Trigger payment links and charge customers when you’re ready (whether that’s before or after ordering stock)

Manage inventory and purchasing in a more precise way, keeping pre-orders in their own system until paid

De-risk new product releases (orders only transact if you trigger payment links)

Lightweight on the front-end to keep your site’s page speed fast

Collect revenue earlier and improve cash flow

Integrates with Shopify and it’s native inventory/order system

Set early-bird discounts to reward customers for longer delivery times

How does PreProduct work?