Prelo LIfetime Deal $59.99
During the early 90, the first ‘e’ businesses took off and never looked back. It’s been thirty years since then, and the internet has developed exponentially. The key benefit of digital commerce is that you can reach a wide array of prospects across the world at relatively shorter spans of time while spending much less. Gone are the days where business promotions were ONLY done with newspaper advertisements, TV placements, or sharing flyers. Marketers can now launch world-class digital campaigns with nothing but a cell phone and internet connection.
Fast forward to today, the new age has brought about a specific approach to marketing businesses online. An in-depth understanding of this new approach lays the foundation for successful campaigns.
Marketing now leverages data to understand and reach relevant customers. With this new way of marketing, companies can target specific audiences and run highly targeted and personalized campaigns to only prospects who are looking to buy.
There are many channels and platforms for digital interactions, and the list continues to grow. Customers are constantly being bombarded with many new offers. To run effective digital marketing campaigns in the B2B space, marketers must prioritize lead generation. It’s how businesses can attract customers and accompany them throughout their buyer’s journey, from the point of awareness up until the customer makes a purchase.
Lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page.
Prelo was built to help small businesses and B2B founders find and connect with key decision-makers in fast-growing tech companies at the right time in their growth cycle. It has a rating algorithm that helps you identify interesting Startups based on hires, fundraises, revenue, and much more. Prelo creates targeted email lists of key decision-makers in well-funded Startups. Prelo collects data from multiple channels and uses it to build highly curated lists of c-suite contacts to connect with every week.