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The current digital age has transformed the way that things work across the board. But there is perhaps nowhere that it has made more of a difference than in the world of business. We now have tools that allow us to know more about our customers and business than ever before.
Of course, that’s if you know where to find them and what to do with what you discover. The data is out there, as are the tools needed to access it, you just have to learn how to take advantage. This is why business intelligence is the key to an effective modern business strategy.
Business intelligence is the strategies and technologies used by companies to analyze data and business information. In more simple terms, it allows businesses to learn about any process or trend affecting performance, why things are happening, and what is likely to occur in the future
A business intelligence metrics tool that automates your marketing reports on Google Data Studio with Connectors. Streamline and Automate your reporting and centralize your marketing data metrics with Porter on Google Data Studio, all in a few minutes! Leverage Porter’s friendly and actionable Google Data Studio templates to stop worrying about reporting once for all.