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The current digital age has transformed the way that things work across the board. But there is perhaps nowhere that it has made more of a difference than in the world of business. We now have tools that allow us to know more about our customers and business than ever before.

Of course, that’s if you know where to find them and what to do with what you discover. The data is out there, as are the tools needed to access it, you just have to learn how to take advantage. This is why business intelligence is the key to an effective modern business strategy.

Business intelligence is the strategies and technologies used by companies to analyze data and business information. In more simple terms, it allows businesses to learn about any process or trend affecting performance, why things are happening, and what is likely to occur in the future

Introducing Porter.

A business intelligence metrics tool that automates your marketing reports on Google Data Studio with Connectors. Streamline and Automate your reporting and centralize your marketing data metrics with Porter on Google Data Studio, all in a few minutes! Leverage Porter’s friendly and actionable Google Data Studio templates to stop worrying about reporting once for all.

Product Tour

Connect your data

Learn to connect your data sources—e.g. Facebook, Instagram, Google, LinkedIn, etc.— to Google Data Studio in a matter of seconds, the first step to automate reports and dashboards on Google’s BI tool. While we show the process with our Facebook Ads connector, it works the same for most data sources.

• You can use any data source from the Google Data Studio connector library, but, for this exercise, we encourage you to use our Facebook Ads connector.
• You need to authenticate your Gmail account.
• Then, log in to the app you want to connect.
• Choose an account.
• Set up some parameters (depending on the data source.
• And connect.

Building dashboards

Learn to ask and answer questions with data by choosing metrics (a numerical value) and dimensions (the breakdowns) on Google Data Studio that you can visualize by using:

• Scorecards
• Time series
• Pie charts and bar charts
• Maps
• And more.

Styling and branding

Get to know some of the ways to customize the styling of your Google Data Studio dashboards by:

• Changing the background’s color
• Customizing canvas size
• Copying and pasting styles across elements
• Making elements report-level

Add custom formulas

Understand why Business Intelligence and data visualization tools overcome basic reporting tools. It comes down to have the flexibility to calculate your own metrics and formulas with the ease of Google Sheets and the power of SQL. In this case, we will calculate the cost per conversion and the frequency.

You will also learn how to create time dimensions so you can visualize your data over time by date, week, day of the week, month, and so on.

Share your reports

Google Data Studio offers multiple options to let you share your reports with your customers and team by:

• Downloading a PDF
• Embedding your reports on your website
• Sharing a link
• Scheduling automated emails
• Restricting or allowing access to users’ emails