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We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time to create sufficient quantities of blog posts, articles, and ebooks.
Many marketing teams do a fabulous job of creating infographics and case studies to improve awareness, ebooks, and webinars to increase engagement, and reports and live demos to impact conversions. It’s a model that is successful across many industries and with a wide variety of ideal customer profiles.
But if your time and resources are severely limited, how can you best leverage that time? What kinds of content can you focus on? What tools and techniques can you use to have the same overall benefit? That’s where link retargeting comes into play.
Retargeting is when a pixel is placed on a website that records visitors and allows marketers to retarget them with ads on other platforms. This is perfect for leading buyers through those various stages and getting them to convert, and it’s incredibly affordable. Link retargeting foregoes the requirement of using a tracking pixel on our site on our content. Instead, it uses a redirect. It effectively associates the retargeting pixel with the link that’s shared, allowing us to share any link we want.
Retarget your visitors from any third-party websites like Amazon, Youtube or Kickstarter. PixelMe is an URL shortener that embed retargeting pixels from Facebook, Adwords, Linkedin and more into shortened links. Brand, track & share your own branded short URLs and retarget anyone who clicked on your links!