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Not long ago, people used to buy products and software at face value. There was no tangible feedback loop between developers and users. Now, of course, the dynamics of product delivery have altered drastically, from old-school software CDs delivered once a year to buying software on a weekly basis!
With such frequent product distribution, the need for a communication channel between the user and product becomes important, to convey upcoming features, changes, improvements, and enhanced user experience. This communication channel is called “Release Notes”.
Release notes serve as the perfect way for companies to be honest about their development efforts and transparent with their customers. Also, release notes help you stand out from the competition by showcasing your latest releases intuitively and easily to the users.
Release notes explain new features added, issues resolved, and improvements in a product or software by the company. It’s an important way of understanding the current state of a platform, see past updates and release versions. This document also supports the process of maintaining end-user experience, user guides, and training materials.
Release notes are usually written by:
- Quality Assurance (QA) analysts
- Technical writer
- Product manager
Release notes are an important way of communicating updates made to a platform to the end-user and internal team. It’s an organized way of showing what’s new, what’s been fixed, what improvements have been made, share additional resources, and help guides.
Release notes also act as a direct line of communication with your power users and loyal customers. If used effectively, they carve out a unique engagement channel for your users that will keep them thrilled about what’s coming next.
Market all about your product’s new features and updates on your website easily within your Widgets or on a separate Standalone Page. Increase user engagements and new feature adoption by keeping your customers up-to-date. This not only helps build more team credibility but also helps with organic product marketing through SERPs.
Announce new features with beautiful and effective in-app widget and standalone page and see release feedback turn into insight