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Does the word “curate” scare you? If yes, don’t worry. You’re not alone! The most important thing to note is that almost everyone today is a curator. If you have a social media account/profile which you use to post pictures, videos, status updates, tweets among other types of content that you find useful to yourself and your friends or those following you, you are definitely a curator. The only difference is; you haven’t been conscious about being a curator!
Curate is a word used to describe the process of selecting, organizing and presenting online content, information, merchandise etc. using expert or professional knowledge.
Curated email newsletters popularly referred to as curated newsletters are simply newsletters which contain a selection of popular, interesting or otherwise noteworthy content. The newsletters are usually emailed to opt-in lists or subscribers of the newsletter on a regular basis i.e. daily, weekly or monthly. Typical curated newsletters contain lists of interesting titles/topics and links. Some curated newsletters may also offer a summary of content, a commentary as well as related images.
Curated newsletters allow small business owners to keep top-of-mind-awareness with their customers without the demands of creating original content.
With this age of social media, apps, forums and new websites every day, there is so much information available online at any given time most of which isn’t useful and/or accurate. The internet has made everyone an author. As a result, there is so much inaccurate content out there. Audiences find it very appealing to have experts sort out content and deliver the best/most valuable/popular content to their inboxes. This is basis of curated newsletters and the main reason behind their ongoing success.
Curated newsletters have attempted to solve the information “overload” problem by utilizing professionals to sift through content in their fields and present the best of that content (articles/links) in an organized format i.e. as a newsletter. A curated newsletter therefore saves readers the time they would have otherwise wasted going through inaccurate content and/or content that doesn’t add any real value.
NewsletterBreeze generates newsletter content in minutes with automated content gathering and curation. It is for those who do not have the time or the resources to create consistently great content for a newsletter.