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We always stress the importance of a strong sending reputation. Your sending reputation, or how mailbox providers judge your mail, is driven by how your subscribers are reacting to your messages. If the messages you send generate a lot of spam complaints, your sending reputation will worsen and future messages will be harder to get to the inbox.
On the other hand, if recipients are engaged with your messages, your sending reputation will be stronger and your messages will be more likely to make it to the inbox. Unfortunately, there is no single value or score that describes your sending reputation across all mailbox providers.
Never Land in Spam. NeverSpam interacts with your email account to raise your sender reputation. Meaning your sales and marketing emails reach the priority inbox, not the spam or promotions folder.