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The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into virtual events?
And once you do, how do you ensure attendees are engaged throughout the event?
Hosting a virtual event requires the same care and attention as an in-person event. With both events, you need to effectively promote the event, engage your attendees, create memorable moments for attendees, and prove event success.
The only thing that’s missing is the venue and the attendees on-site. But, by thinking of virtual events not as small one-off presentations or as a webinar, but as value-added, engagement-driven experiences, you can create an impactful event that extends well-beyond a computer screen.
Odds are you’ve attended a webinar online, watched an on-demand workout class, or joined a meeting using a video conferencing tool. You might even have attended a conference from the comfort of your desk. These are all examples of virtual events. A virtual event is one where individuals experience the event and its content online rather than gathering in-person.
In-person events and virtual events transpire for similar reasons: to present your organization’s message of creating lifetime value, building loyalty, driving adoption, boosting revenue, and stimulating leads. Event and meeting planners regularly decide to hold an event either virtually or in-person — or even a hybrid of the two — and do so knowing that each option comes with their own fair share of advantages and disadvantages. Webinars benefit from its virtual aspect, as they are purposely built to deliver training, thought leadership, and other content. Conversely, regional training or user conference programs are purposely built to produce one-on-one interactions. If you are wondering if going virtual is worthwhile for you, think about what you intend to achieve from such an event
Today, online events can be boring because it doesn’t allow people to socialize, have fun, and stay engaged as they would in with one another in real-life! Are you missing the Offline Live events, so do we and everyone else! Then came the thought of how can we recreate the magic of live events virtually?
Introducing Mesh
Re-create the magic of live events. Custom, immersive virtual spaces for a more engaging event experience!
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