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As you probably know, email marketing is hardly an easy task. While it’s a channel that can produce some of the highest ROI, the lack of development and coding standards can make the email creation process frustrating. With all the challenges email development has, it often means we overlook a crucial part of the process: quality assurance (QA) and testing. After all the struggles with trying to code and design the email, many of us want to get it out the door and forget about the experience until the next campaign comes across our desk. But email QA is an essential step in email development—it can save your reputation, save you time, save you money, and further increase your email marketing ROI.

What is an email QA platform?

Unlike an email service provider (ESP) or customer relationship management (CRM) platform, an email QA platform doesn’t deploy email. Its purpose is to help you find and fix email code mistakes or rendering problems before you send the campaign. In most cases, email testing platforms give you email previews on different email clients and devices. These platforms often include other QA tools, such as image optimizers, link checkers, and spam testing.

Your ESP or CRM may have these QA tools built into its platform. However, there are more robust third-party tools that can help you troubleshoot and optimize your email for more subscribers.

It’s difficult to put an exact price on your brand’s reputation, but we can agree that it’s worth a substantial amount. Testing your email and checking how it renders before you send can help ensure your subscribers and customers continue to view your brand as professional and trustworthy. A broken email may cause a subscriber to see your brand as sloppy, disconnected or out of touch. Ultimately, this could result in lost revenue as fewer subscribers trust your organization’s ability to produce a quality product.

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