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Email marketing is a major part of any company’s marketing strategy. But, it is only deemed successful by the number of subscribers who open and interact with the email your company sends. Although companies put a lot of thought into their email marketing strategies, they don’t pay as much attention when it comes to email validation.
Email validation is often overlooked but is the most important tool for companies that communicate with their customers via email. To put it simply, email validation is the process of checking if an email address is still valid and deliverable.
When you have dead-end email accounts in your client list, you end up not only wasting money on them, but you risk your company’s reputation as well. The higher the bounce rate your emails have, the more chance they have of making it to the spam list of your audience. This will only hinder your ability to identify and nurture leads and turn them into sales.
Validate your mailing list with our verification service. Increase your deliverability rate and get rid invalid emails addresses in your mailing list with our service.