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A webinar is an interactive, visually stimulating, engaging, and data-rich experience. It can be seen as an online presentation that provides both hosts and attendees with information in a way that is exciting and convenient manner. Webinars have the potential to create human connections on and about a significant subject, regardless of the location of the parties involved. They are excellent for sharing knowledge, updates and ideas, virtually.
Webinars have immense potential in the digitized world we live in today. They can be used for different purposes: eLearning, business meetings, lectures, conferences, building relationships, building brands or demonstrating how a product works. The list is endless. Webinars essentially allow you to hold interactions or presentations without having to meet physically.
How does a webinar work?
The first step is to schedule the webinar event. Start by creating an account on a webinar platform of your choosing and use the dashboard to set the event’s date, time and duration (more on this later). Depending on the platform you choose, your audience can join the webinar in at least two ways. They could join by downloading a small application when they register for the webinar. The second way is via a link that is sent to their email before the webinar begins. The next step is to create the content for the webinar. It must be relevant to the target market. After you must have done this, hosting the webinar is the next step, communication during live webinars involves you (the host) talking to the audience while sitting in front of a computer or a tablet. Interactive tools, such as polls and tests, whiteboards, and breakout rooms are used to show visual media to the participants in the webinar.
The participants of the webinar watch, listen and communicate via chats or discussions on the forum. Attendees are also allowed to speak when necessary. There might be distractions in the course of the presentation, but a good moderator can always handle them.
Attendees get to exchange questions and answers at the end of the webinar. Recordings of the webinar event are often made available to participants who could not attend the event.
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